BY: AMY BLASCO For years, Instagram has been known as the place to share and comment on beautiful photos. That insanely gorgeous sunset. Vacationing with the fam. Adventures in foodie land. But that’s all changing. The Facebook-owned brand has been shifting to a video-first platform in order to compete with TikTok and YouTube. The most […]
BY: AMY BLASCO We all know social media is one of the most powerful tools for marketing and advertising in today’s fast-paced, customer-focused atmosphere. Countless Business Improvement Districts invest considerable time and money in heavyweights like Facebook and Instagram, as well as Youtube and TikTok. But there’s another platform out there drawing roughly 1.7 billion […]
Delta. It’s at the forefront of most people’s minds right now and, unfortunately, it’s not the airline. Due to this highly contagious variant of COVID-19, more people are once again limiting where they travel and shop. These constantly changing conditions are especially difficult for Tourism Business Improvement Districts, which are finally in recovery after 18 […]
Close to 80 people made time for their mental health—and donated to improve the mental health of others—at the 2021 Wellness Kickoff on Jan. 28. The event raised a total of $2,414.50 for Transitions-Mental Health Association’s newly renamed Central Coast Hotline. Attendees joined Verdin President and CSO Mary Verdin and TMHA Executive Director Jill Bolster-White […]
To mask or not to mask? That’s a question on many advertisers’ minds right now when planning new campaigns. The decision of whether to include masks popped up recently during Super Bowl LV, with almost every brand landing squarely on Team No Masks. (Masks are donned by the Jason-Alexander-loving teen and a group of men […]
Central Coast Hotline’s new “Save the Number” campaign encourages people of all ages to save that number to their phones so they’ll have direct access to mental health support and resources when they need it. After months of hard work, Verdin is thrilled to launch this essential public awareness campaign—the creative outcome of The 2020 […]
Think of the last ad you remember liking. Did it make you laugh? Odds are that it did. Researchers in various fields have found that humor boosts memory retention. This is because smiling and laughing activates the brain’s dopamine reward system, an important part of long-term memory and goal-oriented motivation. From a marketing perspective, brands […]
Social media has changed the way the world works. That might sound a bit dramatic, but think about it: Now instead of calling a business to ask a question, people can send a message on Facebook or Instagram. If someone has a great (or not-so-great) customer experience, they can write a review on Google or […]
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