Human beings love stories. From carving petroglyphs on cave walls to crafting award-winning films, people seem genetically driven to make sense of the world around them through stories. The eons-old tradition made a big splash on social media platforms this year, with numerous marketing professionals naming Stories the most popular trend of 2019. And ephemeral content […]
Zombies. Twenty-four intense hours of work. An eleventh hour recipient switch. We survived it all during the 6th annual 24-Hour Give starring the newly rebranded SLO Food Bank! It’s been a thrilling and fulfilling ride, creating a full rebrand, marketing strategy and materials for this truly remarkable nonprofit. Verdin is honored to help further SLO Food Bank’s […]
This month, Verdin asked Kate Hardisty, our former intern and new account coordinator, to share her thoughts on her favorite recent ads to give our readers insight into the Gen Z mindset. For this blog, I began by thinking of the best ads I’ve seen this year. To my surprise, I couldn’t think of any, other […]
Since 2005, video-sharing platforms have steadily popped up on the digital scene. YouTube was the first to hit the market 14 years ago and is still the No. 1 video-sharing platform. But in 2017, a new video-sharing platform emerged that is changing the game. With a subscriber base of 500 million users, TikTok has become a […]
At first glance, Twitter might seem like a platform exclusively made for Kardashians, comedians, and politicians, but it also offers brands a unique way to connect with their audiences. Founded in 2006, the little blue bird has been around almost as long as Facebook, so it’s well known among social media users, especially the 35-65 demographic. […]
The Central Coast is home to miles upon miles of wine tasting trails, but sometimes travelers are looking for an experience that’s a little more laid back and family friendly. Visit Atascadero fills this tourism need with its new Atascadero Brews and Burgers Trail. This unique, edible adventure is fun for the whole family with juicy burgers, games […]
They say the eyes are the windows to the soul. Well, these display windows definitely captured the souls of Atascadero and Arroyo Grande! Verdin Marketing recently promoted the unique attributes of both Central Coast communities by creating their window displays for the California Mid-State Fair’s “Showcase of the Cities” competition. Located in the fairground’s Frontier […]
“What’s Cal Poly like for you?” That’s the overarching question posed to university students, faculty and staff by the Cal Poly Experience. The university launched CPX—a digital survey for students, faculty and staff—last April as part of a 12-month plan to create a more inclusive culture on campus. When CPX leaders first met with Verdin about […]
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