Two Hospitals in Orlando remind us of an important PR truth by: Stephanie Goodwin When it comes to public sentiment, it’s hard to be a hospital.Although hospitals work to heal, tragedies take place within their walls. That’s the nature of what they do. That’s why we love seeing the positive sentiment and goodwill toward two […]
5 Crisis Communication Tips We Can Learn from the Cincinnati Zoo by: Amy Watson By now, it’s highly probable that you’ve heard a variety of opinions about the Cincinnati Zoo incident. The zoo is undergoing criticism for shooting one of its nine western lowland gorillas on Saturday to protect a 4-year-old boy who climbed through […]
3 Water Conservation Myths… BUSTED! by: Mychal Boerman, City of San Luis Obispo Utilities Department Utilities Service Technician Three things you already know: It’s summer, it’s hot and it’s dry. We apologize for donning the cape of Captain Obvious. Surely you’re already aware of sunny California and its resultant water worries. However, there are a […]
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