Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Santa Ynez Valley – Where Travel, Wine & Community Thrive Welcome to the […]
By Michelle Starnes While we might not be aiming to captivate audiences on a global tour like Taylor Swift, there’s a goldmine of branding wisdom to be gleaned from her meteoric rise. Dive in with our team as they share their personal concert experiences and uncover the branding magic behind this superstar. Whether you’re 5 […]
How to Build Itineraries for Your Destination We all know it — Content is King. And as a destination, it’s critical that you create new and exciting content to entice returning visitors and attract new ones. How about adding some itineraries? In its simplest form, a travel itinerary is a list of things you plan […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Enhancing Communities through Parks & Community Programs Vallejo, California, is a dynamic city just […]
Imagine: Your organization just went through a branding rehaul with a marketing agency and was handed a shiny new logo, accompanying visual assets carefully curated with your brand’s personality in mind, and a handful of complementary custom graphics. You and your organization have dedicated time and resources to make this possible, and you’re eager to […]
Editor’s note: Welcome to our new blog series, District Marketing Mojo. Each month, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts. Check back here regularly on our blog for new interviews. If I picked five words or phrases to describe […]
Special districts are increasingly common across the United States, and most residents interact with them — without knowing it. Unless they work with them directly, many people don’t know much about the importance of a district in maintaining their quality of life. Finding out what your community knows, and how they perceive, your special district […]
In recent years, social media influencers have emerged as true storytellers, trendsetters and trusted sources of information in destination marketing. Their ability to create captivating and visually appealing content has revolutionized the way destinations are marketed. By leveraging their personal brand and social media following, influencers have reshaped travelers’ perceptions through their own means and […]