Month: September 2018

Keep These Seven Items Away From Your Pup

Keep These Seven Items Away From Your Pup Tips for pet owners from PETS Hospital “My dog ate my homework” may not be a valid excuse in the classroom, but dogs seem to have a knack for getting into the snacks they shouldn’t! Take Luna for example.Luna is a one-year-old Alaskan Klee Kai who ransacked […]

Augmented Reality: The Future of Digital Advertising

Augmented Reality: The Future of Digital Advertising by: By Lisa Campolmi, Media & Research Strategist You may be fuzzy on the definition of Augmented Reality (AR), but chances are you’ve already used it. Remember Pokemon Go, the smart phone game that swept the nation in 2016? That was AR technology. Have you ever tried glasses […]

Local Pet Owners Will Soon Have Access to 24-Hour Emergency Pet Care

Local Pet Owners Will Soon Have Access to 24-Hour Emergency Pet Care Your sweet, innocent puppy is taking a nap on the kitchen floor one moment, and the next he or she is in the living room coughing up tinsel.While we wish that our furry companions would choose convenient times to schedule their medical emergencies, […]

Bring publicity to your destination with an organized FAM tour

Bring publicity to your destination with an organized FAM tour by: Stephanie Goodwin, Public Relations Specialist First things first, let’s address the elephant in the room. Do you know what a FAM tour is? (How many of us in the marketing industry have just smiled and nodded the first time we heard that phrase without […]

Nonprofit Spotlight: CASA of SLO County

Nonprofit Spotlight: CASA of SLO County When Annie was young, she was removed from her home due to abuse and neglect from her parents. Throughout her childhood, Annie was moved through 16 different foster placements.Annie regularly missed school, and at one point was asked to leave one of her foster group homes because of challenging […]

White Paper: Four Steps to Community Change

White Paper: Four Steps to Community Change by: Mary Verdin You (or your organization) want to change the world. Or at least your community.Maybe it’s recycling; maybe it’s water conservation; maybe it’s implementing a change in policy. Fortunately for you, there’s a process out there to help you attain that goal. It’s called community-based social […]

Ready, Set, Record: The Sequel

Ready, Set, Record: The Sequel by: Lisa Campolmi Due to the rising popularity of video advertising, last year I posted an article on tips to improve your videos. In the past 18 months, video advertising has become even more popular. In fact, it’s currently the most popular and successful type of digital advertising.As the media […]

Patty and Penny lead the way in PETS Hospital’s Canine Blood Donor Program

Patty and Penny lead the way in PETS Hospital’s Canine Blood Donor Program by: Amy Donald, Copywriter Patty is a three-year-old pit bull who broke both of her back legs and her pelvis when she was hit by a car.Penny is a six-year-old pit bull who needed a lifesaving surgery for a prolapsed uterus.Each of […]