Utility and Art: Designing Public Art with a Purpose by: Chris Taylor, Graphic Designer “SLO Box Art is a streetscape showcase for talented local artists and community members to transform standard utility boxes into new public artworks, adding to the vibrancy of our cityscape while creating a sense of place and identity.” – City of […]
Nonprofit Spotlight: Tolosa Children’s Dental Center Last year, we shared about Tolosa Children’s Dental Center during Children’s Dental Health Month in February.Dental care for children remains a major unmet health need all year round. Dental checkups and oral health education in a child’s early years are critical for preventing tooth decay, that can lead to […]
DIGITAL TRACKING: WHY IT’S IMPORTANT AND HOW TO UNDERSTAND IT by: By Lisa Campolmi, Media & Research Strategist Perhaps you’ve attempted to dive into the world of digital tracking – but felt stopped in your tracks. Perhaps that happened because different vendors sent you reports that appeared to conflict with one another.If that’s the case, […]
Make your digital ads more effective by: Lisa Campolmi, Media & Research Specialist Digital ads may be small in on-screen real estate, but big on return when managed well. Whether you are creating Facebook ads or venturing into more sophisticated digital platforms, there are some best practices that translate to proven results every time.Here are […]
Boost the reach and results of your annual report! Annual reports are a key method of sharing success, showing business growth and demonstrating to donors their dollars are being well spent.Important as they are, it’s frustrating to imagine that after all the time and effort you put into sifting through data, capturing stories and gathering […]
Heart Attacks in Women: Do You Know the Symptoms? National Heart Month occurs each February, recognizing that the heart is a vital organ worth protecting.Along with eating heart-healthy foods and getting proper exercise, it’s critical to understand if your heart is at risk of something more serious, like a heart attack. Did you know males […]
The advertising fumble of Sunday’s football game by: Lisa Campolmi, Media & Research Strategist What better place to put a high-performing football ad than in front of football fans during a championship game… right?Eh… not always.Pepsi’s commercial featuring the Dallas Cowboys did not receive a loving response after being aired several times during the NFL […]
Joining Forces: SJMS and McCormick Barstow Merge Law Practices Often the holidays mean bringing people together – welcoming new members into the family to share old traditions and create new ones. When that happens in the corporate world, the process gets a bit more complex than sharing Aunt Margaret’s casserole recipe. Recently, two of Central […]
Recent Comments