Month: March 2023

Video Marketing Trends & Tips for 2023

In recent years, video marketing has gone from a relatively small piece of the marketing plan pie to a giant, generous chunk. Even way back in 2019 (you remember, pre-pandemic), about four in 10 online users reported watching videos from brands before buying a product. (And that was before the extreme rise in popularity of […]

The Team Approach to Social Engagement

“Social media is not just a spoke on the wheel of marketing, it is becoming the way entire bicycles are being built.” –   Ryan Lilly, Manager of Global Ventures Research Park at Florida Atlantic University Let’s break this down a bit more. Social media is still frequently overlooked as a less serious marketing strategy […]