HOW DID THE 24-HOUR GIVE START?
Verdin used to throw a grand holiday party every year. In 2014, we stopped and asked how we could use that time, energy and budget to do something that benefited not just us, but our entire community. The answer: The 24-Hour Give, during which Verdin gives a worthy local nonprofit an entire rebrand—from logo to website—in just 24 hours.
The first 24-Hour Give raised more than $80,000 in donated services from Verdin, local media and businesses, and a team of creative partners. It was such a success, we now do it every year. Even during a pandemic.
The 2020 Give put mental health in the spotlight. Instead of doing a rebrand, Verdin partnered with Transitions-Mental Health Association to create a free public awareness campaign about the nonprofit’s crisis and mental health hotline. And all planning, work, and special events were done virtually for the safety of everyone involved.
Since 2020, this Give Project has evolved and we have been able to help even more nonprofits as we change the focus every year to try and support different needs in the nonprofit community.
Keep scrolling for some highlights from our years of Giving.