HOW DID THE 24-HOUR GIVE START?
Our agency has always been passionate about giving back. In 2014, we had a big idea — would it be possible to rebrand a nonprofit overnight? The result: the 24-Hour Give, where we donate a full rebrand—from logo to website—to a deserving local nonprofit in just 24 hours.
The first event rallied over $80,000 in donated services from Verdin, media partners, and local creatives. It was such a success, we’ve made it an annual tradition—even through the pandemic.
In 2020, we shifted gears, teaming up with Transitions-Mental Health Association to launch a virtual awareness campaign around mental health and crisis services.
Since then, the Give has evolved to spotlight different community needs each year—helping more nonprofits do more good.