Month: March 2017

Meet an important volunteer need in SLO County

Meet an important volunteer need in SLO County by: Amy Donald, Copywriter “I am so very happy that after each visit, life is even more beautiful.”This line comes from a participant of Caring Callers, a program through Wilshire Health and Community Services that connects seniors with community members who dedicate just one hour per week […]

​Intern Spotlight: Nicolette DeLuca

​Intern Spotlight: Nicolette DeLuca We were sad to recently say goodbye to our winter quarter intern, Nicolette DeLuca. Nicolette is a journalism major at Cal Poly with an emphasis in public relations and a minor in integrated marketing communications. She was also president of her sorority, Chi Omega, and loved the opportunity to work with […]

​First 5 San Luis Obispo County

​First 5 San Luis Obispo County Supporting children in our community during critical years of developmentA child’s brain grows to 75-90% of its full size during the first five years of life. (Did you catch that? 90%!) First 5 SLO County advocates for children and families during these first few critical years, investing in and […]

5 Ways to Craft a Strong E-Newsletter

5 Ways to Craft a Strong E-Newsletter by: Christiana Newcomb Here are some stats for you. Did you know that more than half of businesses generate 10% of sales through email marketing? Or that 44% of email recipients made at least one purchase based on a promotional email? The point is — if your company […]

The Carrot or the (Selfie) Stick: Adapting to Instagram’s New Algorithmic Formula

The Carrot or the (Selfie) Stick: Adapting to Instagram’s New Algorithmic Formula by: Sean Murphy Instagram is switching to an algorithmic formula, potentially as early as tomorrow. Is your brand ready?The team at Instagram estimates that, as it is, the average user misses 70% of the content in their feed. Their new “algorithmic formula” is […]