Month: February 2023

“Hey Siri, is my marketing content optimized for voice search?”

What is Voice Search?  Voice search for the consumer was introduced in 2011 with Apple’s virtual assistant Siri. “A feature all about our voice,” Apple Leadership Phil Schiller said at the Apple special event. “What we really want is to be able to talk to our device. Ask a simple question: ‘What’s the weather going […]

Will AI Replace Marketing Content Creators?

“Hmm … probably not,” the writer of this blog post repeats to herself, notes of relief wavering in her voice.  No, really, probably not. But it’s certainly true that artificial intelligence, or AI, is going to change things in the marketing content creation process, likely rather drastically. “We’re embracing AI as a tool.”  – Mary […]