What do you think of when you hear the word co-op? Perhaps a farmer-owned health food store or a housing association. When the Verdin team hears co-op, we think of savvy advertising plans that leverage marketing dollars exponentially. Many of our clients have some kind of cooperative, or co-op, arrangement with their partner organizations. If […]
Close to 80 people made time for their mental health—and donated to improve the mental health of others—at the 2021 Wellness Kickoff on Jan. 28. The event raised a total of $2,414.50 for Transitions-Mental Health Association’s newly renamed Central Coast Hotline. Attendees joined Verdin President and CSO Mary Verdin and TMHA Executive Director Jill Bolster-White […]
To mask or not to mask? That’s a question on many advertisers’ minds right now when planning new campaigns. The decision of whether to include masks popped up recently during Super Bowl LV, with almost every brand landing squarely on Team No Masks. (Masks are donned by the Jason-Alexander-loving teen and a group of men […]
Central Coast Hotline’s new “Save the Number” campaign encourages people of all ages to save that number to their phones so they’ll have direct access to mental health support and resources when they need it. After months of hard work, Verdin is thrilled to launch this essential public awareness campaign—the creative outcome of The 2020 […]
Think of the last ad you remember liking. Did it make you laugh? Odds are that it did. Researchers in various fields have found that humor boosts memory retention. This is because smiling and laughing activates the brain’s dopamine reward system, an important part of long-term memory and goal-oriented motivation. From a marketing perspective, brands […]
Social media has changed the way the world works. That might sound a bit dramatic, but think about it: Now instead of calling a business to ask a question, people can send a message on Facebook or Instagram. If someone has a great (or not-so-great) customer experience, they can write a review on Google or […]
Disasters can happen at any time. Fires, earthquakes, or even pandemics. While this isn’t something most people like to dwell on, it’s imperative that we be prepared for them. The COVID-19 pandemic is a perfect example of this. According to a recent survey from McKinsey & Company, a worldwide management consulting firm, 90 percent of […]
Going from hours spent on college campuses and calendars full of social events to hours spent in Zoom classrooms and newsfeeds full of TikTok videos, Gen Z’s world was turned upside down last year. But what do these changes mean for marketing to this forever-changed generation? Here are some predictions about the future spending habits […]
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