Marketing our destinations goes far beyond communicating to your potential visitors that you have hotels, things for them to do, and food for them to eat. Alongside the rise of the “experience economy,” future guests are now looking for you to sell them on an experience. For example, in Visit California’s new ‘What If, California’ […]
A new year comes with a lot of exciting things– new marketing campaigns, new organizational strategies, and a fresh vision to guide the impact our organizations will have. Don’t let these exciting things become laborious as they go through the required board approval process for your BID. To kick off the new year, rather than […]
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