Month: October 2019

If Trail Running’s Your Game, Slo Ultra’s the Name!

For the past three years fitness fanatics have traveled to the Central Coast to participate in the SLO Ultra, which boasts the biggest trail race in the county. Over the weekend of October 26-27, 2019, Arroyo Grande will be celebrating its first year hosting the SLO Ultra at Lopez Lake since Race SLO’s founding in […]

Ventura County Coast and Verdin Are “Heading Places Together”

Verdin client Ventura County Coast and their partner cities—Camarillo, Oxnard, Ventura and Port Hueneme—are definitely “Heading Places Together.” The group’s tremendous efforts to promote the region to visitors were on full display at the annual Tourism Impact Summit on Oct. 1. The summit is intended to highlight the past year’s accomplishments and outline major initiatives for the […]

Mark Your Calendars: 24-Hour Give finalists to be announced on October 12!

Mark Your Calendars: 24-Hour Give finalists to be announced on October 12! October means shorter days, brisker weather (before our typical Indian Summer heat wave) and all things pumpkin spice. AND, that voting for Verdin’s 24-Hour Give is just around the corner! This is the fifth year of the Give, and we are once again […]

Share It. Shape It. Change It.

REBUILDING THE CAL POLY “XPERIENCE” While the university is well known for its academic accolades, Cal Poly, San Luis Obispo is challenged by a lack of ethnic, cultural, and fiscal diversity. The university is dedicated to cultivating a more inclusive, equitable, and diverse environment so that every student feels like they belong to a community. […]

Arroyo Grande Celebrates Memorial Day With Strawberries and Cream

Another Memorial Day weekend, another successful Strawberry Festival in Arroyo Grande! The Village was transformed into a bustling marketplace and carnival this past weekend with games, live performances, and vendors for the 36th Annual Strawberry Festival. This year the festival attracted visitors from all over the western United States, drawing tens of thousands of people […]

How to Prep for Clean up Week in San Luis Obispo

San Luis Obispo may not feel like the happiest city in America anymore when you are confronted with the trash you have let pile up all winter long. San Luis Garbage is aware of the struggle and they are here to help. During Spring Cleanup Week, you can get rid of your mess in a […]

Love at First Sight: IKEA Gets Creative Selling Exclusive Rugs

After waiting in line for hours, a woman is welcomed into the store. Upon entering, an employee secures an EEG device across her forehead and behind her ears to monitor her brain activity and heart rate. It isn’t until then that she gets her first glance of the product she’s been waiting to see. She’s […]

Verdin’s Work Recognized at PRSA Image Awards

After each year of hard work, the Verdin team submits their best work in hopes of getting recognized with industry awards. Recently the team received some exciting news from the Public Relations Society of America’s (PRSA) Central California chapter! PRSA is a national organization that sets public relations industry standards and creates a community of […]