Month: September 2021

Navigating the changing digital landscape of advertising

BY: MARY ANN PRUITT, PRESIDENT/CEO OF MOSAIC  This is a guest blog from our partners at Mosaic, a team of media-buying experts and creative strategists that develops regional and national buying plans for our clients. As news sources around the world have reported, the digital advertising industry is making privacy-centric shifts to enhance the security […]

Is there any merit to using Reddit for my BID? Here’s Verdin’s answer

BY: AMY BLASCO We all know social media is one of the most powerful tools for marketing and advertising in today’s fast-paced, customer-focused atmosphere. Countless Business Improvement Districts invest considerable time and money in heavyweights like Facebook and Instagram, as well as Youtube and TikTok. But there’s another platform out there drawing roughly 1.7 billion […]