Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Downtown SLO: Innovative, Welcoming & Inclusive Nestled along California’s Central Coast, halfway between LA […]
By Michelle Starnes In the dynamic landscape of business, change isn’t just inevitable; it’s the heartbeat of evolution. Recent years have especially emphasized this, compelling business leaders to reimagine their strategies, prioritize the well-being of their teams, and fortify their visions—even if that means diverging from conventional methods. The global pandemic accelerated this shift, pushing […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. A love of community, an innovative approach to addressing safety and security, and a […]
As the busy summer tourism season winds down and we transition into cozy fall, those of us at destination marketing agencies know it’s time for a change of tune. Autumn is the perfect opportunity to tap into the innate strengths of your travel destination and offer visitors the chance to enjoy your unique travel experiences […]
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