White Paper: Marketing to Millennials by: Mary Verdin, President Isn’t it ironic that the generation that most deplores being put in a box is the subject of endless research?It doesn’t take us more than a few seconds to recall the associations we’ve heard. Millennials travel endlessly due to a bug called “wanderlust,” they don’t hold […]
When the rubber meets the road: Upholding ethics as PR professionals by: Mary Verdin, President/Chief Strategy Officer In a world of fake news and distrust toward media, the PR industry has a responsibility. It’s more important than ever that we hold each other accountable to doing the right thing and serving this industry with integrity.I […]
Nonprofit Spotlight: Celebration of Caring Gala What do an Enchanted Sea, a Shanghai Supper Club and an Alpine Glow have in common?They’re all past themes of French Hospital Medical Center Foundation’s Annual “Celebration of Caring” Gala!The Celebration of Caring Gala is well-known in this community. It’s a wonderful evening that raises funds for important projects […]
What the zipper rule can teach us about empathy by: Mary Verdin, President Ever heard of the zipper rule? It’s a phenomenon when two lanes become one and rather than fighting to be first, cars let one another merge in one at a time. It’s really a win-win scenario, and everyone feels good, too.There are […]
A local learning opportunity for Central Coast grape growers If you’re a grape grower in San Luis Obispo County, you’ll want to get to know IGGPRA.The Independent Grape Growers of the Paso Robles Area connects grape growers with one another to share tools, resources, ideas and networking opportunities. Members are made up of industry professionals […]
What you need to know about Digital West’s Acquisition of Norcast Those of us living and working on the Central Coast have likely heard the news of Digital West acquiring Norcast Telecom Networks. Perhaps you’ve gotten the impression that it’s an exciting move, which it is, but you feel lost in the techy terms. You […]
Intern Spotlight: Skylar Crumbley Skylar interned with Verdin in Summer 2017. Since then, she’s graduated college and landed a job marketing for a fashion startup! We reached out to learn more about the work she’s doing, and how her internship experience prepared her for it. Here’s what she had to say:From Intern to College Grad: […]
Six Simple Ways to Save Water This Summer by: Melissa Nemeth, Verdin Intern You don’t have to limit your showers to 60 seconds to be a water conservation hero this summer!The phrase “water conservation” might sound like it’s asking for drastic change. In reality, a handful of small water usage adjustments can make a bigger […]
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