Month: June 2021

Destinations: Put the ‘creative’ in creative assets with these easy tips

BY KARENNA CASE For the first time in more than a year, Tourism Business Improvement Districts can once again welcome visitors and showcase all that their destinations have to offer. Now that the world is opening up again, developing compelling creative assets—videos, photos for social media and advertisements and graphics—is even more essential. Here are […]

6 steps to boost your BID’s appeal with inclusive messaging

Words have power—they can inspire people to act or stop them in their tracks. Crafting messages that connect with a diverse audience is an absolute must for Business Improvement Districts. And making those messages inclusive is becoming more and more important as the United States undergoes a shift in culture and demographics. When it comes […]