Month: July 2022

Four Eco-Friendly Marketing Tips For Your Destination and Our Future

Three years into the pandemic, travel has returned in a big way, and more and more people are planning “revenge” trips, making up for lost time. Issues like overcrowding, fragile infrastructure and dissatisfied local residents with anti-tourist mindsets are real life problems for popular destinations. This means it’s time to consider how to both educate […]

Turning the National Spotlight on Special Districts!

It’s time to raise awareness for all your district’s hard work and, more importantly, an opportunity for you to use your voice to bring about change. The National Special Districts Coalition is introducing the first National Action Week August 8-12. All special districts will have the opportunity to share their concerns with multiple federal legislators […]

How can “ROE” increase ROI?

By: Tim Leon Brands making an emotional connection is more important than ever. Austrian psychiatrist Alfred Adler said, “Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another.” The ability to put yourself in another person’s shoes builds a strong foundation of care and […]

Whitepaper: What a Difference a Brand Makes—And why your special district needs one!

By: Mary Verdin and Megan Condict Local residents and visitors count on your district to keep things humming along, providing your important services to the community as sure as the sun comes up each morning. How can you raise the awareness of your constituents and build pride in your workforce and with your stakeholders? By […]