Month: September 2023

District Marketing Mojo: A Chat with Shelby Sim

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Santa Ynez Valley – Where Travel, Wine & Community Thrive Welcome to the […]

The Power of Taylor Swift: Branding Lessons from the Eras Tour

By Michelle Starnes While we might not be aiming to captivate audiences on a global tour like Taylor Swift, there’s a goldmine of branding wisdom to be gleaned from her meteoric rise. Dive in with our team as they share their personal concert experiences and uncover the branding magic behind this superstar. Whether you’re 5 […]