Month: April 2024

Intern Insights: Unlocking the Power of Podcasting

By Raleigh Elbert Podcasts are all the rage today. With more companies, celebrities and just regular people taking the leap and starting a podcast, there is a lot we can learn about how podcasts can level up your marketing strategy and open up to new demographics rich with opportunity and promise. The only problem: to […]

District Marketing Mojo: Kevin Safine, Walnut Creek Arts + Rec

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Kindness & Community: How Walnut Creek Arts + Rec Enriches Our Lives Imagine a […]

Raising the Bar: Tips for Marketing Alcohol in Tourism in 2024

As we get further into 2024, past “dry January” and on toward Cinco de Mayo and summer winery tours, those of us in the tourism marketing world continue to grapple with the challenges and opportunities around promoting wine, beer and craft cocktails. At Verdin Marketing, in the heart of a region teeming with world-renowned makers […]

District Marketing Mojo: Sara Harper

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts, business improvement districts and tourism groups each month. Check back here regularly for new interviews. Finding the Unique Experiences: Sara Harper’s Leadership through Innovation and Inspiration The […]