Category: Uncategorized

Raising the Bar: Tips for Marketing Alcohol in Tourism in 2024

As we get further into 2024, past “dry January” and on toward Cinco de Mayo and summer winery tours, those of us in the tourism marketing world continue to grapple with the challenges and opportunities around promoting wine, beer and craft cocktails. At Verdin Marketing, in the heart of a region teeming with world-renowned makers […]

District Marketing Mojo: Sara Harper

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts, business improvement districts and tourism groups each month. Check back here regularly for new interviews. Finding the Unique Experiences: Sara Harper’s Leadership through Innovation and Inspiration The […]

3 Tips For Marketing Valentine’s Day

Valentine’s Day is a fantastic opportunity for businesses in the tourism industry to captivate the hearts of those seeking a little romance, particularly through memorable experiences. Couples often really try to go above and beyond for their loved ones on this occasion, and not just with tangible gifts. Often an experience can be much more […]

The Secret to Easier Annual Reporting

By Riley Grim Annual reports … two little words that have the power to instill fear in the hearts of even the most seasoned professionals. Sure, annual reporting can be a beast of a project and can take up precious time and resources; however, it can also be one of your best marketing tools.  There […]

The Magic of UGC: Great Content That Builds Trust

Social media has become the most effective tool in our owned media marketing toolkit. But the key to its viral potential is authentic storytelling. Brands on Facebook, Instagram, TikTok and other platforms engage their audiences through stories that touch our emotions — and there is no better way to infuse real emotion than through User […]

3 important steps for making your BID more accessible

BY KARENNA CASE Leading up to the start of the Tokyo Paralympics, some of the world’s prominent landmarks and stadiums recently lit up in purple lights to show support for the #WeThe15 movement. This movement aims to end discrimination toward people with disabilities by including disabilities with diversity and inclusion initiatives.  A powerful #Wethe15 campaign […]

White Paper: How effective communication can help your BID thrive

Communication is an essential part of any Business Improvement District. Whether you’re just getting started, inviting people to visit or shop, or navigating an emergency situation, communication is key to your success. For 18 years, Verdin has helped clients achieve their goals during every step of the communications process. We have distilled some of our […]

How to create a cooperative advertising plan for your BID

What do you think of when you hear the word co-op? Perhaps a farmer-owned health food store or a housing association. When the Verdin team hears co-op, we think of savvy advertising plans that leverage marketing dollars exponentially. Many of our clients have some kind of cooperative, or co-op, arrangement with their partner organizations. If […]