As the busy summer travel season ends and fall blows in, the hustle and bustle for those of us in tourism marketing slows down, right? Well, maybe not. What once was known as “shoulder season” might not even exist anymore, according to some industry experts, as travelers seem to be spreading out their trips all […]
Revitalizing Communities: Success Stories in Community Engagement In the District Marketing Mojo blog series, I’ve had the privilege of connecting with remarkable leaders across various sectors, from parks and recreation to downtown revitalization and business improvement districts. Through these insightful conversations, we’ve uncovered the strategies and philosophies that are transforming communities. By fostering inclusivity, embracing […]
Staying on top of social media trends as a marketing agency is absolutely essential to our clients’ success, and that doesn’t just mean the audience-facing trends. Yes, of course, we’re considering whether Brat Summer needs to make its way into any of our clients’ campaigns, but that’s not the point here. We also try to […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Discover the Heart of Walnut Creek: Shop, Dine & Explore Since its founding in […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Unlocking the Secrets to Effective Leadership & Successful Destination Marketing In July 2023, I […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Strategic Disruptor: Unleashing Creativity in Tourism Carl Ribaudo isn’t your typical tourism marketing […]
It is almost impossible to avoid artificial intelligence, or AI, when it comes to digital media. It’s in your Google search results, online ads, streaming services, social media, email suggestions and even in your kids’ Quizlet flashcards. In the marketing world, the evolution of AI is already changing the way we do things: the ways […]
What’s really driving people to get out and travel these days? As seasoned tourism marketers, we’ve always known that relaxation and escape are classic vacation motivators. But in our post-pandemic world, something deeper is at play. To uncover the evolving motivations shaping today’s travel landscape, we sent our Chief Strategy Officer, Ashlee Akers, to the […]
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