BY KARENNA CASE Leading up to the start of the Tokyo Paralympics, some of the world’s prominent landmarks and stadiums recently lit up in purple lights to show support for the #WeThe15 movement. This movement aims to end discrimination toward people with disabilities by including disabilities with diversity and inclusion initiatives. A powerful #Wethe15 campaign […]
Delta. It’s at the forefront of most people’s minds right now and, unfortunately, it’s not the airline. Due to this highly contagious variant of COVID-19, more people are once again limiting where they travel and shop. These constantly changing conditions are especially difficult for Tourism Business Improvement Districts, which are finally in recovery after 18 […]
Communication is an essential part of any Business Improvement District. Whether you’re just getting started, inviting people to visit or shop, or navigating an emergency situation, communication is key to your success. For 18 years, Verdin has helped clients achieve their goals during every step of the communications process. We have distilled some of our […]
BY KARENNA CASE In a post-COVID era, the combination of virtual and in-person events and shopping experiences is here to stay. Hybrid shopping includes things like online purchases that are shipped through the mail, online ordering with a curbside or in-store pickup. It can also include a delivery service or an employee bringing online purchases […]
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