It’s at the forefront of most people’s minds right now and, unfortunately, it’s not the airline. Due to this highly contagious variant of COVID-19, more people are once again limiting where they travel and shop.
These constantly changing conditions are especially difficult for Tourism Business Improvement Districts, which are finally in recovery after 18 challenging months. However, there are still plenty of effective ways to reach your audiences—the most powerful of which is social media.
Take these steps to highlight your partners on social media:
- Recruit a wide spectrum of stakeholders. Partnering with your district’s stakeholders can drive greater engagement online and in person by putting unique businesses and unexplored destinations in the spotlight. Work with your board to reach out to restaurants, shops, hotels, the art and recreational communities and other special establishments in your BID.
- Create authentic messaging. Right now people want to know they’re in safe hands when travelling and shopping. Authentic messaging from real-life people is the #1 way to create a deeper connection between brands and potential customers or visitors. Chat with your stakeholders about their background and experiences and create talking points for social media videos and posts.
- Host takeovers, giveaways and contests. When it comes down to it, people love free stuff. Invite stakeholders to do social media takeovers using your BID’s Instagram and Facebook Stories. Shoot short videos on location (or ask them to do it for you) that give a sneak peak of what they have to offer. Then drum up excitement by giving away unique items or experiences from these businesses. Or, if there’s enough budget, develop branded contest videos, graphics, and photos to share with a special contest hashtag and tag participating stakeholders.
- Ask for feedback. People love giving feedback, perhaps just as much as getting free stuff. Ask your stakeholders and audiences for feedback on your content. This can be done by sending out a survey to stakeholders and creating a customer service function on your social media platforms. Then show your stakeholders and customers that you care about their input by putting their suggestions into practice.
Need help taking your social media to the next level? Reach out to us at www.verdinmarketing.com/contact.