Prospective SLOcal homebuyers: have you heard of Righetti? A new community is coming in San Luis Obispo.If you live on the Central Coast, perhaps you’ve heard talk of “Righetti” and are wondering what that means. Or perhaps you’ve seen the construction beginning to take place at the Righetti property, between Orcutt and Broad Streets.Righetti is […]
Atascadero Shines at the California Mid-State Fair How we depicted this destination in a custom window display.Verdin believes in our destination clients, and we champion them by looking for creative opportunities to make a splash.Our client, Visit Atascadero, had a unique chance to reach visitors at the California Mid-State Fair this year when every city […]
Write to Help Your Reader by: Amy Donald, Copywriter Five tips to make blog posts and articles relevant and readable“Cut the copy!” We’ve all seen the statistics – people read more when they see fewer words in front of them.Cutting copy increases readership. But something else does too: making our copy better.When readers engage, long-form […]
My Daughter, the Basilica of Santa Croce, and Image Number 186 by: Jeanne Stel, Cooks With Wine It was 1973, my freshman year of high school, and Seals and Crofts’ hit single, We May Never Pass This Way (Again) topped the U.S. Billboard Easy Listening chart at number two. The sentiment was apt and relevant […]
Can you plan to make a viral video? by: Amy Watson “I’m such a happy Chewbacca!” Candace Payne’s contagious joy over her Star Wars Chewbacca mask has quickly spread throughout the entire world. On Thursday, the Texas mom turned on Facebook Live and recorded herself trying on her new purchase. The next day, her video […]
Introducing SLO County to the World at IPW 2018 by: Ashlee Akers, VP/Client Services IPW (International Pow Wow) is an international travel trade show that results in billions of dollars of travel to the United States. It’s a chance for representatives across the globe to meet one another, make connections and introduce people to their […]
Nonprofit Spotlight: Stand Strong One in four women, and one in seven men, has experienced domestic violence in her or his lifetime. Strand Strong is on a mission to end domestic violence in SLO County. You may recognize them by their previous name – The Women’s Shelter of San Luis Obispo County – and as […]
Checking In With Stand Strong Stand Strong – formerly known as the Women’s Shelter Program of San Luis Obispo County – was the recipient of Verdin’s 24-Hour Give last November. We had the pleasure of working with this organization (for 24 straight hours!) to provide them with a full rebrand and marketing plan they’ve been […]
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