Super Bowl Sunday, a huge day in sports, and some would argue an even bigger day in advertising. Let’s be honest, of the 100 million Americans who tune in to watch each year’s big game, many are more interested in the commercials, yummy snack foods, and star-studded half-time show than the two competing teams. No […]
Hollywood—and marketing agencies—of the 20th century significantly branded our cultural consciousness to align certain destinations with romance: think Paris, Vienna, Los Vegas, Napa Valley, Hawaii. While not every destination’s brand can lean its full weight into the “couples” target-market, it does provide an opportunity to round out your marketing efforts, especially to bridge the gap […]
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