Super Bowl Sunday, a huge day in sports, and some would argue an even bigger day in advertising. Let’s be honest, of the 100 million Americans who tune in to watch each year’s big game, many are more interested in the commercials, yummy snack foods, and star-studded half-time show than the two competing teams. No matter where your priorities are while watching the game, the commercials this year are here to play. With many familiar brands taking up major time slots and celebrity features, let’s take a look at some of the commercials and teasers that have debuted so far to peak our interest in the big game.
Three things Football fans love: snacks, refreshing beverages, and football legends. This ad by Pepsi finds a way to beautifully have them all! The commercial follows football legends Eli Manning, Jerome Bettis, Terry Bradshaw, and Victor Cruz on a comical journey to the Super Bowl. With familiar faces and not-so-subtle Pepsico product placement, this ad has you laughing while popping open another can of Pepsi.
“What even is cryptocurrency?” Many of us have likely googled this exact question. Turbotax pokes fun at the ever-confusing world of digital currency in this ad which follows a man who suddenly becomes a millionaire, and then just as suddenly loses his fortune. By addressing confusion with humor, the ad urges customers to do their own thing, while Turbotax reliably handles their taxes.
Delicious fried chicken made out of plants? Must be a Kentucky Fried MIRACLE. In 2022, KFC in collaboration with Beyond Meat, diversified their menu by introducing a fully plant-based alternative to their traditional fried chicken. Influencer Liza Koshy floats in Kentucky Fried heaven with delicious buckets of Beyond Fried Chicken. The ad piques the viewer’s curiosity. Can Beyond Fried Chicken really measure up to the nostalgic KFC taste? You’ll have to try it yourself to find out.
After a 17-year hiatus, Lays is returning to the super bowl commercial game. In this quick and witty teaser, Lays asks a question many also are wondering. “We’re teasing commercials now? That’s a thing?” Celebrities Paul Rudd and Seth Rogan make fun of this teaser concept, before being abruptly cut for time.
Make sure to keep an eye out for the release of new commercials as the big game approaches, and definitely tune in on February 13th to watch 400 million dollars worth of advertising at work. Happy Super Bowl LVI!