Month: January 2024

District Marketing Mojo: Kristin Withrow

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of tourism marketing and communications for attractions, special districts and business improvement districts each month. Check back here regularly for new interviews. Advocating for California’s Special Districts: A Spotlight on Communications Specialist Kristin Withrow […]

3 Tips For Marketing Valentine’s Day

Valentine’s Day is a fantastic opportunity for businesses in the tourism industry to captivate the hearts of those seeking a little romance, particularly through memorable experiences. Couples often really try to go above and beyond for their loved ones on this occasion, and not just with tangible gifts. Often an experience can be much more […]

District Marketing Mojo: Ryan Hopple

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of tourism marketing and communications for attractions, special districts and business improvement districts each month. Check back here regularly for new interviews. In the vibrant landscape of experiences and destinations, Sensorio stands as a […]

The Secret to Easier Annual Reporting

By Riley Grim Annual reports … two little words that have the power to instill fear in the hearts of even the most seasoned professionals. Sure, annual reporting can be a beast of a project and can take up precious time and resources; however, it can also be one of your best marketing tools.  There […]