Raise your hand if you like getting free stuff! (If you didn’t raise your hand, click here.) Whether finding mints with the dinner check or winning an all-inclusive stay at a tropical resort, people love giveaways. From a marketing perspective, brands can leverage this universal “free love” to boost awareness and audience engagement on social media. Additionally, […]
You count. That’s the main message behind the County of San Luis Obispo’s 2020 Census Outreach Project. Every 10 years, the U.S. Census Bureau conducts an accurate count of the population. In early January, SLO County officials joined in the effort by forming a committee of representatives from local schools, cities and nonprofits. Together they […]
Tickets are on sale to celebrate the 100th anniversary of the League of Women Voters! On February 14, 1920, a team of determined women organized and chartered the League of Women Voters in order to successfully prepare for their right to vote under the 19th Amendment. The LWV continues to empower women today and fight for […]
America’s favorite critter Punxsutawney Phil saw no shadow this year on Groundhog Day, which means spring is about to be in full bloom! For everyone looking forward to the long-awaited spring break, California boasts standout activities all along the coast, from Atascadero to Arroyo Grande to Ventura County Coast. Plan your big spring getaway to one (or […]
Take this survey! Those are three words almost guaranteed to get people to scroll past your ad on social media. But what if your organization really needs data to better serve your audiences? Verdin faced this interesting challenge earlier this year when SLO Regional Rideshare, a countywide transportation nonprofit, asked us to help create a survey-based […]
Pinterest is a magical thing — a platform that allows you to curate your entire life, from planning your wedding, to redecorating your master bedroom, to finding recipes for the best cookies ever. If you aren’t (yet) on Pinterest, users create boards, like “Food and Drink” or “Fashion Inspo,” and save (or “pin”) relevant posts to […]
The Coronavirus (COVID-19) pandemic has greatly impacted communities across the globe. To help during this challenging time, Verdin offers five steps for developing an effective emergency communications plan for your business or organization. Get the facts. Before creating any kind of message about the Coronavirus, do your research. Get the most up-to-date information about the virus […]
What do you do when a worldwide pandemic forces you to cancel a beloved community event? Move it online, of course! Idler’s Home, longtime vendor of appliances and furniture on the Central Coast, did just that with their 36th annual Apple Pie Contest. But rather than making this year’s event an actual competition, they’ve turned […]
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