Win at a media interview with these 10 media training tips by: Stephanie Goodwin, Public Relations Specialist When we create public relations plans for clients, we strategize media placement through timely topics, identified outlets and big ideas to create the right kind of buzz. However, content planning is only part of an effective strategy. The […]
Giving Back to United Way by: United Way of San Luis Obispo Whether it’s giving a gift or donating a dollar to Salvation Army on your way into the grocery store, the holidays are centered on thinking of others. United Way of San Luis Obispo County (UWSLOC) focuses on giving all year-round, enhancing education, financial […]
Hi, is this Sweden? by: Sean Murphy Standing out of the crowd when marketing for tourism can be a tricky prospect. While the traditional approach of using beautiful imagery to sell an authentic experience is certainly effective, it’s easy to get lost in the sea of other destinations all taking essentially the same approach. Sweden’s […]
Action Hero: Literacy for Life by: The Amazing Verdin Intern Literacy for Life, formerly known as the San Luis Obispo Literacy Council, is a non-profit organization that assists adult learners in developing English language communication skills. Through volunteer tutors, Literacy for Life provides learners with individualized instruction in reading, writing, speaking, and basic number skills. […]
Create Fun & Affordable Halloween Costumes With These Six Tips by: Cristina Hernandez, Goodwill Central Coast Halloween: arguably the sneakiest holiday of them all. Before you know it, October is nearing an end and it’s crunch time to get those costumes together.The fun and imagination behind costume creation doesn’t have to be lost, however. And […]
Verdin is on Apple News! We are excited to announce that we have been approved by Apple to be an official publisher on Apple News, one of Apple’s most recent developments. Apple News is an app where users can essentially view any news story they are interested in on one sleek, easy-to-use and beautifully laid […]
Beerfest, A Benefit for Hospice SLO by: Nina Martin Over Memorial Day weekend, beer lovers of San Luis Obispo County attended the California Festival of Beers, or BeerFest as locals call it, bringing in over 4,000 people to this year’s events. Since 1986, California Festival of Beers has become one of the largest beer festivals […]
How Stone Brewing is taking craft beer to the next level by: Ashlee Akers Is your interest piqued when we say “beer growler room service”? How about “complimentary beer at check-in”?Stone Brewing is onto something. They’re evolving the customer experience through an interesting and intricate creation that grabs the curiosity of the traveler: a 100,000 […]
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