Verdin answers some important questions about the #StopHateForProfit controversy #StopHateForProfit That was a major trending hashtag on social media last month and the rallying cry of a recent campaign launched by a group of nonprofit and political organizations calling on brands to boycott Facebook advertising in July. Launched by the Anti-Defamation League, the NAACP, Free […]
Q: What’s the No. 1 reason people go to a bank’s website? A: To check their bank account. The Verdin team kept this fact in mind when redesigning Community West Bank’s website earlier this year. “We thought, ‘If that’s why people are coming to the site, let’s make it easy and attractive. Let’s make it a […]
The Black Lives Matter movement has triggered far-reaching protests and discussions about systemic violence and racism against Black men and women and other people of color in the United States and beyond. Many hope this modern civil rights movement will lead to lasting change in all parts of society. From a marketing perspective, dozens of companies have […]
Sizzling fajitas. Frosty margaritas. People laughing and having a good time. Photos of family through the decades. Welcome to the new-and-improved website for Old Juan’s Cantina, an Ocean-based restaurant offering a unique mix of California freshness and the savory flavors of Guanajuato, Mexico. Visitors to Old Juan’s updated homepage are greeted by a video compilation designed […]
For more than a century—since the invention of the motion-picture film—people have watched live-action recordings on big, rectangular projection screens. Then, with the advent of television, that screen shrank to a smaller square shape, but maintained the traditional horizontal axis. Then with hand-held motion cameras came video, and the world changed. Now video is being […]
Human beings love stories. From carving petroglyphs on cave walls to crafting award-winning films, people seem genetically driven to make sense of the world around them through stories. The eons-old tradition made a big splash on social media platforms this year, with numerous marketing professionals naming Stories the most popular trend of 2019. And ephemeral content […]
Zombies. Twenty-four intense hours of work. An eleventh hour recipient switch. We survived it all during the 6th annual 24-Hour Give starring the newly rebranded SLO Food Bank! It’s been a thrilling and fulfilling ride, creating a full rebrand, marketing strategy and materials for this truly remarkable nonprofit. Verdin is honored to help further SLO Food Bank’s […]
At first glance, Twitter might seem like a platform exclusively made for Kardashians, comedians, and politicians, but it also offers brands a unique way to connect with their audiences. Founded in 2006, the little blue bird has been around almost as long as Facebook, so it’s well known among social media users, especially the 35-65 demographic. […]
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