After more than a year of heavy restrictions, California’s tourism industry got the OK last month to start hosting small meetings and events again. Verdin recently helped Ventura County Coast prepare for reopening with their “Clean + Safe Meeting and Events Guidelines” virtual tour, an online resource for local hospitality venues created in partnership with […]
Words have power—they can inspire people to act or stop them in their tracks. Crafting messages that connect with a diverse audience is an absolute must for Business Improvement Districts. And making those messages inclusive is becoming more and more important as the United States undergoes a shift in culture and demographics. When it comes […]
After the year we’ve had, it’s easy to agree that everyone could use a little empathy right now. In a recent poll conducted by marketing research firm Material+, at least 50 percent of American consumers said our country is experiencing an extreme public health, financial and racial crisis. While many people are feeling overwhelmed by current […]
Business was anything but usual in 2020. When the pandemic sent the state of California into lockdown in mid-March, businesses and organizations of all kinds had to rethink how they’ve operated for years, at a moment’s notice. Here’s how three of Verdin’s clients have weathered the COVID-19 storm up until now. The Community Foundation San […]
Make your holiday “#SLOBright” by shopping local this season! That’s the main message of Verdin’s most recent campaign for the City of San Luis Obispo. By shopping local, residents can brighten up the end of a tumultuous year and help create a brighter future for the city as it continues to grapple with the economic impact […]
In 2020 the number of Americans who say they feel anxious has increased by almost 400 percent, according to data from screenings conducted by Mental Health America. Residents in San Luis Obispo County are feeling the strain, too. “With each month that the COVID-19 pandemic is prolonged, the mental health needs of our community grow more […]
It’s every nonprofit’s worst nightmare: A past or potential donor sees an email from your organization in their inbox and immediately hits delete. Perhaps they donated for a friend’s birthday or they’re a longtime supporter; either way, they’ve most likely grown tired of the endless asking and don’t even bother to open your message. This […]
Hunger can happen to anyone. Your neighbor. Your co-worker. Your friend. Even you. Who will you help? That’s the question being posed to San Luis Obispo County residents in the SLO Food Bank’s holiday fundraising campaign. According to the nonprofit’s leaders, hunger has more than doubled in our county this year due to the pandemic. “Many […]
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