It’s the dawn of a new era for Visit Camarillo! The tourism organization in Ventura County’s coastal region recently rebranded with some help from Verdin. The Visit Camarillo Board of Directors felt it was time to create a more modern and unique look that truly captures their charming town. “Although our old logo was loved and […]
Raise your hand if you like getting free stuff! (If you didn’t raise your hand, click here.) Whether finding mints with the dinner check or winning an all-inclusive stay at a tropical resort, people love giveaways. From a marketing perspective, brands can leverage this universal “free love” to boost awareness and audience engagement on social media. Additionally, […]
You count. That’s the main message behind the County of San Luis Obispo’s 2020 Census Outreach Project. Every 10 years, the U.S. Census Bureau conducts an accurate count of the population. In early January, SLO County officials joined in the effort by forming a committee of representatives from local schools, cities and nonprofits. Together they […]
Take this survey! Those are three words almost guaranteed to get people to scroll past your ad on social media. But what if your organization really needs data to better serve your audiences? Verdin faced this interesting challenge earlier this year when SLO Regional Rideshare, a countywide transportation nonprofit, asked us to help create a survey-based […]
The Coronavirus (COVID-19) pandemic has greatly impacted communities across the globe. To help during this challenging time, Verdin offers five steps for developing an effective emergency communications plan for your business or organization. Get the facts. Before creating any kind of message about the Coronavirus, do your research. Get the most up-to-date information about the virus […]
What do you do when a worldwide pandemic forces you to cancel a beloved community event? Move it online, of course! Idler’s Home, longtime vendor of appliances and furniture on the Central Coast, did just that with their 36th annual Apple Pie Contest. But rather than making this year’s event an actual competition, they’ve turned […]
Q: Which important national holiday is celebrated on April 1? A: Yes, April Fools’ Day, but it’s also Census Day, and that’s no joke! By this date, every home in America should have received an invitation to participate in the 2020 Census. As we mentioned in a previous blog, the U.S. Census Bureau conducts an accurate […]
It’s been said in news conferences, through social media posts and numerous other ways: Our health care workers are brave, and seemingly tireless, heroes fighting to “flatten the curve” of the Coronavirus pandemic. Of course, if the Marvel Universe has taught us anything, even heroes need help sometimes. Here are three ways the public can […]
Recent Comments