After careful thought, ECHO and Verdin have decided to transfer Verdin’s proprietary marketing cure to our other finalist, the Food Bank Coalition of San Luis Obispo County. “As we went through the planning for this year’s 24-Hour Give, it was determined that the timing is not right for us to accept this rebrand. We are in the midst […]
Onomatopoeia. It’s a fun word to say. In Latin, it translates to “word making,” which is fitting because an onomatopoeia is a word that imitates the thing it’s describing through sound. With that in mind, imagine yourself eating a fajita dinner with all the fixin’s at Old Juan’s Cantina in Oceano. What do you smell? […]
A brand’s logo is typically its most visible and memorable element. The majority of adults—and even preschoolers—can instantly identify a business or organization by its logo, even if the name isn’t part of the design (think: Nike, Coca-cola, Disney). Also, your logo is often the first thing potential customers notice about your business, so it definitely […]
The Greatest Generation, The Silent Generation, Generation X, Millennials. These are probably all age groups you know and understand. But what about the new kids on the block, Generation Z? Born during the mid ’90s and early 2000s, Gen Zers make up the world’s fastest-growing demographic cohort. In fact, in the United States Gen Z has […]
Reports are filtering in of unusual activity at Verdin on Sacramento Drive in San Luis Obispo. The firm’s creative team is holed up in offices, feverishly creating thrilling and chilling marketing concepts for the 2019 Night of the 24-Hour Give coming Nov. 21 and 22. This zombie-ified philanthropic event is our way of giving back to the […]
Ask anyone you know which social media platforms they use and they’ll most likely say Facebook or Instagram. The original “social network” and its younger, cooler sibling have topped the list of most popular social media sites for the last several years, netting approximately 2.38 and 1 billion monthly active users, respectively. While both of […]
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