The Central Coast is home to miles upon miles of wine tasting trails, but sometimes travelers are looking for an experience that’s a little more laid back and family friendly. Visit Atascadero fills this tourism need with its new Atascadero Brews and Burgers Trail. This unique, edible adventure is fun for the whole family with juicy burgers, games […]
Walkie-Talkies. A pop-up drive-thru. Free burritos. Like countless restaurants throughout California and beyond, Old Juan’s Cantina has had to rethink the way it does business to comply with the shelter-at-home order during the coronavirus pandemic. The health and safety of the Central Coast community is the restaurant’s first priority, so the OJC family created a drive-thru operation […]
They say the eyes are the windows to the soul. Well, these display windows definitely captured the souls of Atascadero and Arroyo Grande! Verdin Marketing recently promoted the unique attributes of both Central Coast communities by creating their window displays for the California Mid-State Fair’s “Showcase of the Cities” competition. Located in the fairground’s Frontier […]
“What’s Cal Poly like for you?” That’s the overarching question posed to university students, faculty and staff by the Cal Poly Experience. The university launched CPX—a digital survey for students, faculty and staff—last April as part of a 12-month plan to create a more inclusive culture on campus. When CPX leaders first met with Verdin about […]
San Luis Obispo County is home to a bounty of fresh, locally grown food. Sadly, this food isn’t accessible to everyone who lives here. Can you imagine what it’s like seeing fruits and vegetables growing all around you and going home every night to an empty fridge? Sadly, approximately 46,000 county residents struggle with hunger. […]
Are you confused by that headline? Does it make you raise your eyebrows like the Peloton Wife? If you answered “yes” to those questions, let’s get you up to speed: Back in late November, Peloton, a company that makes high-end exercise equipment, launched a holiday ad in which a husband gives his wife a stationary exercise bike […]
Last month, Verdin delved into the marketing differences between social media giant Facebook and its younger sibling, Instagram. This month we’ll break down the dos and don’ts of some of the world’s other most popular platforms, YouTube and LinkedIn. Make YouTube work for you After Facebook, the social media site with the most users is video-sharing […]
In Arroyo Grande, those who wander are definitely not lost. They are explorers setting out on a new adventure. They are families, friends, couples or even individuals looking to set their own itinerary and enjoy the charms of Arroyo Grande at their own pace. To capture the essence of Visit Arroyo Grande’s new campaign, “Wander Here,” the […]
Recent Comments