Author: Amy Blasco

Combat the Impact of COVID-19 by Supporting a Local Nonprofit

It’s often said, “It takes a village” to care for the most vulnerable among us, such as children, seniors, or people who are ill. That proverb is true now more than ever as communities across the globe face the effects of Coronavirus. Verdin would like to share what our nonprofit clients and friends are doing […]

Verdin Wants to Give Small Businesses, Nonprofits a Marketing ‘Boost’

It’s safe to say that everyone could use a boost right now, whether in spirits or economically speaking. Verdin is excited to announce a new series of events we hope will do both for Central Coast small businesses and nonprofits! In these challenging times, we want to share our expertise with the greater community by […]

Jack’s Secret Fundraising Sauce—a Virtual Barbecue to Help Families in Need

Have you ever been to a virtual barbecue? Well, you’ll get the chance every day throughout the month of June when Jack’s Helping Hand hosts its first-ever annual barbecue celebration and fundraiser online through the Central Coast nonprofit’s website and social media channels. Due to the COVID-19 pandemic, the nonprofit’s founders Paul and Bridget Ready and staff […]

Fundraising in the Time of Corona: Slo Food Bank Gets Creative With Its Hunger Awareness Day Campaign

Hunger is a big problem in San Luis Obispo County. For 14 years, SLO Food Bank has been holding large-scale fundraisers for Hunger Awareness Day. Organization leaders were in the process of planning one for 2020 when the coronavirus changed everything. Since the shelter-at-home order started in March, the community’s demand for food has tripled. […]

Local Businesses Count on Community West Bank in Good Times and Bad

  What do you count on? That question has undoubtedly become even more important over the last couple of months. The current financial uncertainty experienced by people all over the world makes having a bank you can count on absolutely essential, especially for small business and property owners. At the beginning of 2020, before everyone’s […]

Verdin’s Tips for ‘Boost’-Ing Your Business or Nonprofit During a Crisis

In May, we launched Verdin Boost: A Marketing Pop-up to help local small businesses and nonprofits impacted by COVID-19 by inviting the public to weekly Zoom chats with our in-house experts about marketing, design, social media and building brand loyalty. We enjoyed connecting with our followers and fielding their questions about how to best serve customers and […]

White Paper: 5 Steps to Effective Crisis Communications

When a crisis hits, it can be extremely difficult to know what to say and do as a business. What is the best way to connect with your customers and get them the information or services they need? Verdin put together a coronavirus-specific white paper to break down crisis response into five clear steps. We’ve […]

Here Are the Local Nonprofits and Small Businesses That Got a ‘Boost’!

Verdin Boost: A Marketing Pop-up—our company’s way of helping local small businesses and nonprofits impacted by COVID-19—has come to an end, but our Boost clients are just getting started! Here’s a snapshot of what Verdin created for each client and what they’re doing with it. South County Chambers of Commerce “Cruising the Oceano Dunes—a tradition […]