After waiting in line for hours, a woman is welcomed into the store. Upon entering, an employee secures an EEG device across her forehead and behind her ears to monitor her brain activity and heart rate. It isn’t until then that she gets her first glance of the product she’s been waiting to see. She’s […]
After each year of hard work, the Verdin team submits their best work in hopes of getting recognized with industry awards. Recently the team received some exciting news from the Public Relations Society of America’s (PRSA) Central California chapter! PRSA is a national organization that sets public relations industry standards and creates a community of […]
Thanks to the work of Dignity Health and the Arroyo Grande Community Hospital, cancer patients in the Five Cities area can get care a little closer to home. With the opening of the Matthew Will Memorial Hospital of Arroyo Grande, locals will have access to the chemotherapy facilities, a laboratory with CT scan and x-ray […]
This year, Community West Bank is celebrating 30 years of serving local businesses. Since they opened their doors in 1989, Community West Bank has grown to be the largest publicly traded community bank headquartered and serving Central and South Coast of California. Over the past 30 years, Community West Bank has provided a strong foundation […]
As an intern, copywriter or any other writing-focused professional in the corporate world, you may find yourself tasked with blog writing on an almost daily basis. Luckily for me, an intern at Verdin, blog writing is one of my favorite day-to-day assignments. However, once I’ve gotten in the rhythm of writing for a certain brand, […]
I remember fondly sitting on the edge of Mary’s desk in a one room office-top floor of the Sinsheimer building. I was young and eager to learn, to be seen and respected as an actual adult. A junior at Cal Poly, I already was thinking of my future. What would I do when I graduated? […]
On August 24, 2019, the ACI Jet Center at the SLO Airport will be transformed into an elegant destination for fine wine, food and music, to raise funds for the French Hospital Foundation. This year’s Louis Tedone, MD, Humanitarian Award will be presented to Rick Stollmeyer, CEO of MINDBODY, for his efforts in helping people […]
Inspiring Giving in a Digital Age by: Kaitlyn Hoyer A look into nonprofit trends In an increasingly digital age, nonprofit organizations and businesses alike will have to shift to being more digitally friendly. Nonprofits are currently the fourth largest industry in California, with over 72,000 501(c)(3) public charities in the state. When it comes to […]
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