Advertising is a delicate balance, and it’s easy to overlook one little thing and have a campaign go completely awry. Ad campaigns are powerful tools for building brand awareness and engaging audiences, but when they miss, they can lead to equally powerful problems, from public backlash to damaged reputations. To avoid these kinds of mistakes, […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Embracing Ventura: A Journey of Passion, Partnership & Purpose Located along the stunning Pacific […]
By Raleigh Elbert Podcasts are all the rage today. With more companies, celebrities and just regular people taking the leap and starting a podcast, there is a lot we can learn about how podcasts can level up your marketing strategy and open up to new demographics rich with opportunity and promise. The only problem: to […]
As we get further into 2024, past “dry January” and on toward Cinco de Mayo and summer winery tours, those of us in the tourism marketing world continue to grapple with the challenges and opportunities around promoting wine, beer and craft cocktails. At Verdin Marketing, in the heart of a region teeming with world-renowned makers […]
At Verdin Marketing, we’re proud to be a part of the small business scene in many of the communities we serve, including our hometown of San Luis Obispo, California. We know firsthand how important local businesses are to the community. We also intimately understand the challenges small businesses can face, such as lack of visibility and resources. This is especially evident with the ever-growing market of […]
Valentine’s Day is a fantastic opportunity for businesses in the tourism industry to captivate the hearts of those seeking a little romance, particularly through memorable experiences. Couples often really try to go above and beyond for their loved ones on this occasion, and not just with tangible gifts. Often an experience can be much more […]
By Riley Grim Annual reports … two little words that have the power to instill fear in the hearts of even the most seasoned professionals. Sure, annual reporting can be a beast of a project and can take up precious time and resources; however, it can also be one of your best marketing tools. There […]
By Michelle Starnes In the dynamic landscape of business, change isn’t just inevitable; it’s the heartbeat of evolution. Recent years have especially emphasized this, compelling business leaders to reimagine their strategies, prioritize the well-being of their teams, and fortify their visions—even if that means diverging from conventional methods. The global pandemic accelerated this shift, pushing […]
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