Burbank has always been iconic, but it hasn’t always said so. Known globally for its studios, the city also offers walkable streets, neighborhood charm, and unexpected moments that feel quietly remarkable. Visit Burbank needed a brand that captured both, what the city is known for and what it feels like to be there. The Opportunity […]
Every October, cities across the country take part in National Arts & Humanities Month, a time to spotlight creativity, culture, and community. In our hometown of San Luis Obispo, we saw an opportunity to elevate the celebration into something even more vibrant. With Visit SLO’s support, ARTober became a month-long showcase of the organizations, performers, […]
We’ve all noticed it — searching online feels different these days. Instead of scrolling through endless blue links, people are getting quick AI-generated summaries from tools like ChatGPT, Perplexity or Google’s new AI Overviews. That shift changes the game for businesses. It’s no longer just about where you land in search results these days. It’s […]
How Verdin Maintains Our Culture in a Hybrid Work Environment When remote work became the norm during the pandemic, many companies faced challenges in maintaining connection and collaboration. At Verdin, we embraced the flexibility of hybrid work while being intentional about keeping our culture alive. Our team thrives not just by logging on each day, […]
The beauty of travel is that you make it your own. Whether you’re taking your summer vacation to the south of France or roadtripping to a neighboring town, at the very least, travel creates opportunities to make core memories and take a break from your daily routine. Moreso, travel gives you the perfect excuse to […]
To check in on social media marketing best practices, Verdin sent a team to the industry’s biggest conference this year, Social Media Marketing World. Here’s our breakdown of the most important lessons we learned. Clients at our agency – typically destination marketing organizations, special districts and small local businesses – rely on our expertise for […]
San Luis Obispo has all the right ingredients for a vibrant food scene: a diverse array of dining options, residents and visitors ready to taste and explore, and a City committed to local businesses. All that was needed was the perfect Restaurant Month marketing campaign to spread the word, so in collaboration with the City […]
Email marketing is an ever-evolving platform that remains one of the most effective ways to reach your audience. Whether you’re building relationships, driving sales or keeping your brand top-of-mind, the details matter. A poorly designed email can end up in spam (or worse, ignored). To ensure your emails engage your audience and drive action, follow […]
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