BY KARENNA CASE In a post-COVID era, the combination of virtual and in-person events and shopping experiences is here to stay. Hybrid shopping includes things like online purchases that are shipped through the mail, online ordering with a curbside or in-store pickup. It can also include a delivery service or an employee bringing online purchases […]
BY KARENNA CASE For the first time in more than a year, Tourism Business Improvement Districts can once again welcome visitors and showcase all that their destinations have to offer. Now that the world is opening up again, developing compelling creative assets—videos, photos for social media and advertisements and graphics—is even more essential. Here are […]
What does PR look like in 2020? That’s the main question answered at the Public Relations Society of America’s (PRSA) first virtual conference, ICON 2020, held Oct. 26 through 29. I had the opportunity to represent Cal Poly’s Public Relations Student Society of America’s (PRSSA) chapter at the event, which focused on strategic communications and navigating […]
The foundation put an innovative twist on its annual fundraiser to encourage strength and hope for local patients and families. Rallying together, sharing hope and staying strong matter more this year than ever before. The fight against cancer continues for patients and their families amidst the pandemic, and supporters are finding innovative ways to inspire […]
Recently I have fielded several questions on how digital media buying has evolved in the past five years. Managers, owners or directors are often asked to review and report on advertising packages that hit their desks. Part of my job is to be sure we are measuring the most important aspects of our clients’ advertising […]
Tickets are on sale to celebrate the 100th anniversary of the League of Women Voters! On February 14, 1920, a team of determined women organized and chartered the League of Women Voters in order to successfully prepare for their right to vote under the 19th Amendment. The LWV continues to empower women today and fight for […]
America’s favorite critter Punxsutawney Phil saw no shadow this year on Groundhog Day, which means spring is about to be in full bloom! For everyone looking forward to the long-awaited spring break, California boasts standout activities all along the coast, from Atascadero to Arroyo Grande to Ventura County Coast. Plan your big spring getaway to one (or […]
Pinterest is a magical thing — a platform that allows you to curate your entire life, from planning your wedding, to redecorating your master bedroom, to finding recipes for the best cookies ever. If you aren’t (yet) on Pinterest, users create boards, like “Food and Drink” or “Fashion Inspo,” and save (or “pin”) relevant posts to […]
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