Three years into the pandemic, travel has returned in a big way, and more and more people are planning “revenge” trips, making up for lost time. Issues like overcrowding, fragile infrastructure and dissatisfied local residents with anti-tourist mindsets are real life problems for popular destinations. This means it’s time to consider how to both educate […]
It’s time to raise awareness for all your district’s hard work and, more importantly, an opportunity for you to use your voice to bring about change. The National Special Districts Coalition is introducing the first National Action Week August 8-12. All special districts will have the opportunity to share their concerns with multiple federal legislators […]
Memorial Day 2022 has passed us by, which means the days are getting longer, the white jeans can come out of the closet, and we are on the cusp of a new fiscal year. After two years of pivoting and thinking on our feet, things are starting to level out and we can put our […]
Social media has become the most effective tool in our owned media marketing toolkit. But the key to its viral potential is authentic storytelling. Brands on Facebook, Instagram, TikTok and other platforms engage their audiences through stories that touch our emotions — and there is no better way to infuse real emotion than through User […]
When it comes to being an inspirational and aspirational brand, tourism and special districts have built-in content to work with. People subscribe to your e-newsletter (and social channels, too, for that matter) because they want information about you to improve their lives, give them information, and sometimes even to realize their dreams. So let’s keep […]
Photography tells a story. This indispensable part of destination marketing will communicate your brand’s message, bring your location to life, and excite travelers about the memories they will have if they visit. Digital marketing has placed even more emphasis on imagery. Photography is an art form that captures moments to relive and enjoy forever. Photos […]
In today’s digital world, the options available when choosing social media marketing channels can be mind-boggling. Which channels will work best for your destination? How many? Where do you post what? These are just some of the questions you may have when marketing your destination. Luckily, we are here to help. Here are some tips […]
As destination marketers, we have seen the emergence of different social media platforms over the years. Some gained traction and evolved and some have failed (think: Vine and Google+…and whatever happened to MySpace?!). TikTok is a platform that cannot be ignored, particularly to reach the up-and-coming Gen Zers, and marketers are learning how to incorporate […]
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