How to Deal With Yelp: 4 Things to Remember by: Christiana Newcomb Let’s be honest… sometimes Yelp seems like the worst invention ever. Even the best businesses experience Yelp challenges, but there are ways to use it to your advantage. According to AdWeek, a one-star increase on Yelp leads to a 5%-9% increase in revenue, […]
Goodwill Central Coast – Back to School Campaign Recap Get more at Goodwill! Summer is over, and it’s time to pull out the books and head back to school. To encourage parents and students to shop at Goodwill for all things back to school and get more for their money, Goodwill Central Coast, a local […]
Action Hero: Strong Women, Strong Girls Instilling confidence, battling self-esteem issues, fostering leadership and strengthening communities. These important objectives give girls brighter futures.There are many inspirational programs on local, national and international levels that work toward these objectives. This month, we’re looking at one such program in Boston and Pittsburgh that serves as a powerful […]
Hey, Facebook: you spilled some Snapchat in our Instagram by: Sean Murphy In a bold and surprising move, Instagram announced yesterday that they were launching “Instagram Stories,” a near clone (both functionally and nominally) of Snapchat’s “Stories” feature. When asked about the similarity in a recent interview, Instagram CEO Kevin Systrom replied that, “this isn’t […]
Verdin Takes Home Gold at the Addy Awards! The American Advertising Awards, formerly called the Addy Awards, were held this week in Santa Barbara with Verdin taking home a total of eight awards, including two Gold Awards and a Best of Show. In all, Verdin won: four Bronze Awards, one Silver Award, two Gold Awards, […]
Action Hero: First 5 San Luis Obispo County Emphasizing the earliest years of a child’s life. More than 80% of a child’s brain development is complete by age 3. A fact like this demonstrates how important it is to promote and support early literacy and language development. We’re lucky in California to have a statewide […]
Two Hospitals in Orlando remind us of an important PR truth by: Stephanie Goodwin When it comes to public sentiment, it’s hard to be a hospital.Although hospitals work to heal, tragedies take place within their walls. That’s the nature of what they do. That’s why we love seeing the positive sentiment and goodwill toward two […]
5 Crisis Communication Tips We Can Learn from the Cincinnati Zoo by: Amy Watson By now, it’s highly probable that you’ve heard a variety of opinions about the Cincinnati Zoo incident. The zoo is undergoing criticism for shooting one of its nine western lowland gorillas on Saturday to protect a 4-year-old boy who climbed through […]
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