5 Ways to Craft a Strong E-Newsletter by: Christiana Newcomb Here are some stats for you. Did you know that more than half of businesses generate 10% of sales through email marketing? Or that 44% of email recipients made at least one purchase based on a promotional email? The point is — if your company […]
The Carrot or the (Selfie) Stick: Adapting to Instagram’s New Algorithmic Formula by: Sean Murphy Instagram is switching to an algorithmic formula, potentially as early as tomorrow. Is your brand ready?The team at Instagram estimates that, as it is, the average user misses 70% of the content in their feed. Their new “algorithmic formula” is […]
Our Seven Commercial Picks from Super Bowl LI The spots that scored touchdowns in our playbook Super Bowl Sunday. It’s a day of heightened emotions, held breaths, animated shouts and maybe even a few tears. We’re not just talking about football, of course. It’s the game of all games for advertisers, too. When companies shell […]
Valentine’s Gift-Giving Simplified Send a stunning California-grown bouquet without waiting in lineThere’s a solution to de-stress the Valentine’s Day gift-giving experience.Valentine’s Day should be sweet, not stressful. It should be about making the people dearest to us feel loved and special. Unfortunately, the search for a thoughtful gift often results in long lines or overpriced […]
Tolosa Children’s Dental Foundation Addressing a major unmet health need in San Luis Obispo CountyTolosa Children’s Dental Foundation provides a wide range of dental services for children in low-income families.Good dental care increases overall quality of life. Dental checkups in a child’s early years are critical for preventing tooth decay, cavities, and other forms of […]
Verdin’s Eight Ad Picks of 2016 by: Casey Page 2016 was without a doubt a year for clever and inspiring ads. Advertisers took advantage of the ever-growing number of available platforms, delivering some applause-worthy results. This list of top 2016 ads is a group effort, and it’s as diverse and creative as our team itself. […]
The El Niño Loop by: Amy Watson El Niño dampening your travel plans? Maybe you just need to rethink your itinerary. California’s Central Coast is famous for beautiful outdoor activities, but the good news is that’s not the only thing going for this part of the state. Allow us to present… the El Niño Loop! […]
Preparing for El Niño by: City of San Luis Obispo Utilities Department Our friends at the City of San Luis Obispo Utilities Department have put together a few tips that we can all keep in mind while preparing for El Niño:We are well into the rainy season but it’s never too late to prepare for […]
Recent Comments