Atascadero Shines at the California Mid-State Fair How we depicted this destination in a custom window display.Verdin believes in our destination clients, and we champion them by looking for creative opportunities to make a splash.Our client, Visit Atascadero, had a unique chance to reach visitors at the California Mid-State Fair this year when every city […]
Write to Help Your Reader by: Amy Donald, Copywriter Five tips to make blog posts and articles relevant and readable“Cut the copy!” We’ve all seen the statistics – people read more when they see fewer words in front of them.Cutting copy increases readership. But something else does too: making our copy better.When readers engage, long-form […]
My Daughter, the Basilica of Santa Croce, and Image Number 186 by: Jeanne Stel, Cooks With Wine It was 1973, my freshman year of high school, and Seals and Crofts’ hit single, We May Never Pass This Way (Again) topped the U.S. Billboard Easy Listening chart at number two. The sentiment was apt and relevant […]
Can you plan to make a viral video? by: Amy Watson “I’m such a happy Chewbacca!” Candace Payne’s contagious joy over her Star Wars Chewbacca mask has quickly spread throughout the entire world. On Thursday, the Texas mom turned on Facebook Live and recorded herself trying on her new purchase. The next day, her video […]
Nonprofit Spotlight: Stand Strong One in four women, and one in seven men, has experienced domestic violence in her or his lifetime. Strand Strong is on a mission to end domestic violence in SLO County. You may recognize them by their previous name – The Women’s Shelter of San Luis Obispo County – and as […]
Checking In With Stand Strong Stand Strong – formerly known as the Women’s Shelter Program of San Luis Obispo County – was the recipient of Verdin’s 24-Hour Give last November. We had the pleasure of working with this organization (for 24 straight hours!) to provide them with a full rebrand and marketing plan they’ve been […]
MOTION GRAPHICS: what it is and why it works by: Katie Pedersen, Graphic Designer “Motion design is to the 21st century what graphic design was to the 20th century.” That’s a big statement from Justin Cone, founder of Motionographer. It means motion graphics are a big deal in my world – the world of design. […]
How Split Testing Can Improve Your Website by: By Forrest Hatfield, Founder & Chief Strategist at LIFTOFF Digital The primary purpose of digital marketing strategies is to drive more visitors to your site. However, driving traffic to your website is just the beginning.An effective digital marketing strategy converts visitors to leads, thereby increasing sales and […]
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