Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Enhancing Communities through Parks & Community Programs Vallejo, California, is a dynamic city just […]
Initially published on 7.3.23 and updated on 1.8.26 Since publishing this conversation with Terrie Banish, we had the opportunity to continue the discussion on camera. The short video above builds on the ideas below, offering additional perspective on district marketing and what it takes to create momentum that lasts. Editor’s note: Welcome to our new […]
By: Mary Verdin and Megan Condict Local residents and visitors count on your district to keep things humming along, providing your important services to the community as sure as the sun comes up each morning. How can you raise the awareness of your constituents and build pride in your workforce and with your stakeholders? By […]
By: Mary Verdin & Joshua Erdman KPI, CTA, CPC, SEO. In the world of marketing, there are so many acronyms it can often feel like you’re swimming in alphabet soup. Knowing all of these terms—and using them to successfully promote your Business Improvement District—can be a constant challenge. Luckily, we’re here to help you navigate […]
Communication is an essential part of any Business Improvement District. Whether you’re just getting started, inviting people to visit or shop, or navigating an emergency situation, communication is key to your success. For 18 years, Verdin has helped clients achieve their goals during every step of the communications process. We have distilled some of our […]
Disasters can happen at any time. Fires, earthquakes, or even pandemics. While this isn’t something most people like to dwell on, it’s imperative that we be prepared for them. The COVID-19 pandemic is a perfect example of this. According to a recent survey from McKinsey & Company, a worldwide management consulting firm, 90 percent of […]
Have you and your team transformed living rooms and bedrooms into offices? Are you all becoming Zoom experts? Or maybe everyone is just doing the best they can to keep up. Working from home on a daily basis is a new phenomenon for many of us, including those at Verdin. Transitioning from years spent together […]
In 1998, Titanic swept the Oscars after stealing our hearts, Europe adopted the Euro as its official currency, and pagers had yet to putter out of our daily existence. That was also the year that an engaged group of community-minded leaders set out to revitalize San Luis Obispo County armed with a vision and a […]
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