By: Mary Verdin & Joshua Erdman
KPI, CTA, CPC, SEO. In the world of marketing, there are so many acronyms it can often feel like you’re swimming in alphabet soup. Knowing all of these terms—and using them to successfully promote your Business Improvement District—can be a constant challenge. Luckily, we’re here to help you navigate everything the marketing world cooks up. On the menu today: Search Engine Optimization (SEO).
A simple definition of SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results (which basically means getting search engines to “like” your website). However, SEO is a rather complex topic, so Verdin reached out to our partners at Torchlight Marketing to help us break down the four key ingredients for achieving search engine success for your district.
About Josh Erdman
California native Joshua Erdman is the CEO of Torchlight Marketing, a digital advertising, SEO, and data analytics agency based on California’s Central Coast. Torchlight’s goal is to “Illuminate your leads online” with transparency and clarity.
Erdman studied Computer Science at Cal Poly SLO and currently volunteers with SCORE, giving presentations to small business owners on how to market their business. He is also the facilitator of the Central Coast’s CEO Roundtables, a confidential peer group where CEOs discuss business issues and share ideas and serves as a board member on the Chamber of Commerce.