White Paper: Four Steps to Community Change by: Mary Verdin You (or your organization) want to change the world. Or at least your community.Maybe it’s recycling; maybe it’s water conservation; maybe it’s implementing a change in policy. Fortunately for you, there’s a process out there to help you attain that goal. It’s called community-based social […]
White Paper: Marketing to Millennials by: Mary Verdin, President Isn’t it ironic that the generation that most deplores being put in a box is the subject of endless research?It doesn’t take us more than a few seconds to recall the associations we’ve heard. Millennials travel endlessly due to a bug called “wanderlust,” they don’t hold […]
When the rubber meets the road: Upholding ethics as PR professionals by: Mary Verdin, President/Chief Strategy Officer In a world of fake news and distrust toward media, the PR industry has a responsibility. It’s more important than ever that we hold each other accountable to doing the right thing and serving this industry with integrity.I […]
What the zipper rule can teach us about empathy by: Mary Verdin, President Ever heard of the zipper rule? It’s a phenomenon when two lanes become one and rather than fighting to be first, cars let one another merge in one at a time. It’s really a win-win scenario, and everyone feels good, too.There are […]
Hats Off to Ashlee, Top 20 Under 40 in 2017! by: Mary Verdin, President/Chief Strategy Officer Last winter, it rained really hard in San Luis Obispo County. Our VP/Client Services, Ashlee Akers, woke up in the middle of the night and realized her family’s home was flooding.She and her husband threw together necessities, pulled their […]
Eight Benefits of Hiring a Marketing Agency by: Mary Verdin, President When it comes to marketing, the nature of the game is that every project needs to be viewed with fresh eyes and a tailored strategy to achieve the right results.Whether you see that as a blessing or a curse is probably an expression of […]
Our Take On Ad Age’s Five Revolutionary Changes in Marketing by: Mary Verdin, President & Chief Strategy Officer Ad Age recently published an article listing five revolutionary changes in marketing since the turn of the century. Our team found the information insightful and passed it on to our President and Chief Strategy Officer, Mary Verdin, […]
Spinning, Smokescreens and Cover-Ups – What Is Public Relations? by: Mary Verdin Understanding the function public relations has to the success of your business begins with knowing what public relations is not!I was once interviewing a potential employee and I asked her what public relations (PR) meant to her? Her response? “Oh, I love PR. […]
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