Author: Mary Verdin

District Marketing Mojo: Cathy Cartier, SLO CAL

NOVEMBER 2025 Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Changing the Conversation: How “SLO CAL” is Redefining a Region When Visit […]

District Marketing Mojo: Frank Johnson, Visit Gilroy

District Marketing Mojo: Frank Johnson, Visit Gilroy AUGUST 2025 Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Power of Place: Frank […]

District Marketing Mojo: Visit Mendocino County

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. From “Why?” to “Why Not?”: The VMC Way When you think of Mendocino County, […]

District Marketing Mojo: Nichole Farley

Editor’s note: In this blog series, District Marketing Mojo, Verdin President & CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts. Check back here regularly for new interviews.   A Journey of Transformational Leadership and Future Vision In the heart of Northern California lies […]

District Marketing Mojo: Brian Tucker

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Brian Tucker: Championing Positivity and Growth at Ventura County Coast As the driving force […]

District Marketing Mojo: A Year In Review, Part 2

Revitalizing Communities: Success Stories in Community Engagement In the District Marketing Mojo blog series, I’ve had the privilege of connecting with remarkable leaders across various sectors, from parks and recreation to downtown revitalization and business improvement districts. Through these insightful conversations, we’ve uncovered the strategies and philosophies that are transforming communities. By fostering inclusivity, embracing […]

District Marketing Mojo: Kathy Hemmenway

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Discover the Heart of Walnut Creek: Shop, Dine & Explore Since its founding in […]

District Marketing Mojo: Kevin Safine, Walnut Creek Arts + Rec

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Kindness & Community: How Walnut Creek Arts + Rec Enriches Our Lives Imagine a […]