By: Emily Brower The holidays are among us, and that means a new batch of ad campaigns are making their way onto our screens and into our hearts. As viewers, one of the most important parts of any advertisement is the way it makes us feel. From happy and hopeful to sorrowful and despondent, a […]
BY: AMY BLASCO For years, Instagram has been known as the place to share and comment on beautiful photos. That insanely gorgeous sunset. Vacationing with the fam. Adventures in foodie land. But that’s all changing. The Facebook-owned brand has been shifting to a video-first platform in order to compete with TikTok and YouTube. The most […]
By: Mary Verdin & Joshua Erdman KPI, CTA, CPC, SEO. In the world of marketing, there are so many acronyms it can often feel like you’re swimming in alphabet soup. Knowing all of these terms—and using them to successfully promote your Business Improvement District—can be a constant challenge. Luckily, we’re here to help you navigate […]
BY: MARY ANN PRUITT, PRESIDENT/CEO OF MOSAIC This is a guest blog from our partners at Mosaic, a team of media-buying experts and creative strategists that develops regional and national buying plans for our clients. As news sources around the world have reported, the digital advertising industry is making privacy-centric shifts to enhance the security […]
BY: AMY BLASCO We all know social media is one of the most powerful tools for marketing and advertising in today’s fast-paced, customer-focused atmosphere. Countless Business Improvement Districts invest considerable time and money in heavyweights like Facebook and Instagram, as well as Youtube and TikTok. But there’s another platform out there drawing roughly 1.7 billion […]
Delta. It’s at the forefront of most people’s minds right now and, unfortunately, it’s not the airline. Due to this highly contagious variant of COVID-19, more people are once again limiting where they travel and shop. These constantly changing conditions are especially difficult for Tourism Business Improvement Districts, which are finally in recovery after 18 […]
BY KARENNA CASE In a post-COVID era, the combination of virtual and in-person events and shopping experiences is here to stay. Hybrid shopping includes things like online purchases that are shipped through the mail, online ordering with a curbside or in-store pickup. It can also include a delivery service or an employee bringing online purchases […]
Central Coast Hotline’s new “Save the Number” campaign encourages people of all ages to save that number to their phones so they’ll have direct access to mental health support and resources when they need it. After months of hard work, Verdin is thrilled to launch this essential public awareness campaign—the creative outcome of The 2020 […]
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