Author: Verdin Team

Are Static Images Having a Moment Again on Social Media?

Hey, have you heard that video is really important for your brand’s success on social media? Yes. Of course you’ve heard that, maybe even from us. If you’re the kind of person to be reading this blog, you probably have some unread emails in your inbox right now that say that. It’s definitely true that […]

District Marketing Mojo: Brian Tucker

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Brian Tucker: Championing Positivity and Growth at Ventura County Coast As the driving force […]

Does the Off-Season Still Matter in Tourism Marketing?

As the busy summer travel season ends and fall blows in, the hustle and bustle for those of us in tourism marketing slows down, right? Well, maybe not. What once was known as “shoulder season” might not even exist anymore, according to some industry experts, as travelers seem to be spreading out their trips all […]

Social Media Metrics in Summer 2024: A Downloadable Guide

Staying on top of social media trends as a marketing agency is absolutely essential to our clients’ success, and that doesn’t just mean the audience-facing trends. Yes, of course, we’re considering whether Brat Summer needs to make its way into any of our clients’ campaigns, but that’s not the point here.  We also try to […]

District Marketing Mojo: Kathy Hemmenway

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Discover the Heart of Walnut Creek: Shop, Dine & Explore Since its founding in […]

District Marketing Mojo: A Year in Review

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Unlocking the Secrets to Effective Leadership & Successful Destination Marketing In July 2023, I […]

District Marketing Mojo: Carl Ribaudo, SMG Consulting

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Strategic Disruptor: Unleashing Creativity in Tourism Carl Ribaudo isn’t your typical tourism marketing […]

4 Guidelines for Marketing Pros to Use AI Ethically

It is almost impossible to avoid artificial intelligence, or AI, when it comes to digital media. It’s in your Google search results, online ads, streaming services, social media, email suggestions and even in your kids’ Quizlet flashcards.  In the marketing world, the evolution of AI is already changing the way we do things: the ways […]