Small businesses are the heartbeat of our communities, yet they often face the challenge of limited visibility and resources to compete in today’s digital landscape. As a marketing agency deeply committed to fostering community growth, we recognized this challenge and sought to harness the power of social media to uplift the stories of one of […]
By: Ashlee Akers It’s almost 2022, which means people are starting to think about New Year’s resolutions and planning trips! For tourism destinations, it’s time to reassess how best to position your brand and entice people to visit. Here are some important stats and trends to keep in mind while continuing to recover and rebound […]
Five Tourism Marketing Trends We Can’t Ignore by: Ashlee Akers, VP/Client Services My Takeaways from the Visit California Outlook Forum This month, I had the opportunity to attend the 2018 Outlook Forum through Visit California. I serve on the Central Coast Tourism Council Board of Directors and the marketing committee for Visit SLO CAL and […]
Introducing SLO County to the World at IPW 2018 by: Ashlee Akers, VP/Client Services IPW (International Pow Wow) is an international travel trade show that results in billions of dollars of travel to the United States. It’s a chance for representatives across the globe to meet one another, make connections and introduce people to their […]
Seven Tips for Revamping Your Marketing Strategy in the New Year by: Ashlee Akers, VP Client Services Change. It’s the only constant thing in life, so they say.Successful brands have no choice but to constantly evolve, so what we recommend to our clients is that they evolve in a smart way. As new technologies and […]
How Stone Brewing is taking craft beer to the next level by: Ashlee Akers Is your interest piqued when we say “beer growler room service”? How about “complimentary beer at check-in”?Stone Brewing is onto something. They’re evolving the customer experience through an interesting and intricate creation that grabs the curiosity of the traveler: a 100,000 […]
Refining your strategic thinking skills: here’s why and here’s how by: Ashlee Akers, VP Client Services As the New Year unfolds, resolutions are put to the test. You may have started visiting the gym five times a week or adopting a healthier eating plan. What about refining your strategic thinking skills?Strategic thinking skills are important […]
White Paper: The Who, Where, Why and How of This Year’s Trendy Travelers by: Ashlee Akers Tourism. It’s one of the largest and most profitable industries across the planet. The US Travel Association forecasts that United States residents will spend $840 billion traveling in 2016. It’s no wonder that staying on top of tourism trends […]
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